At a recent event in Los Angeles, Yves Guillemot, CEO of Ubisoft, discussed the transformative potential of generative AI (Gen AI) in video game development, emphasizing its capacity to create more immersive and interactive gaming experiences. Guillemot pointed to upcoming titles like Assassin's Creed Shadows and Star Wars Outlaws, highlighting how Gen AI could enhance player interactions with non-playable characters (NPCs), making them feel more "alive" and capable of meaningful dialogue.
The Promise of Generative AI
Guillemot described Gen AI as a game changer that could revolutionize open-world environments, allowing for dynamic interactions that adapt to player choices. However, he noted that the significant processing power and resources required to train these AI models pose a considerable financial hurdle for game developers.
Industry Context
The gaming sector has faced challenges following a boom during the COVID-19 pandemic, with recent layoffs and cost-cutting measures across major companies. Guillemot stressed the need for innovation, suggesting that cloud gaming and AI technologies are essential to reinvigorate the industry and bring new experiences to players.
Cloud Gaming and Hardware Innovations
Cloud gaming is gaining traction, enabling high-quality gaming without the need for expensive consoles. Guillemot welcomed advancements in hardware from companies like Apple, which could facilitate on-device processing and reduce reliance on cloud infrastructure. He noted that integrating AI chips into consumer devices could lead to more intelligent gaming experiences while addressing cost issues associated with cloud computing.
Future Prospects
While Guillemot is optimistic about the future of AI in gaming, he acknowledged that widespread adoption will take time, primarily due to the costs involved. As the industry evolves, he believes that AI will become a mainstream component, paving the way for innovative gameplay experiences.