Meng Ru Kwok, CEO of BandLab, a popular online music platform with over 100 million registered users, believes that artificial intelligence (AI) should not be viewed as a threat to creativity in the music industry. Instead, he sees it as a tool that can enhance the creative process.
Embracing AI as a Creative Tool
BandLab recently introduced SongStarter, an AI-driven feature that generates song ideas based on user inputs like genre, key, tempo, and lyrics. Kwok emphasized that this tool is meant to spark creativity rather than replace it. "It's called SongStarter, not SongFinisher. You still need your human creativity to build on that," he explained.
A Shift in Music Production
Kwok acknowledges that the landscape of music creation is evolving. He cites the success of artists like David Burke (d4vd), who used BandLab to record his hit Romantic Homicide entirely on his phone. This exemplifies the shift toward self-production and democratized access to music creation tools. "We're more like someone's guitar; we’re an instrument," Kwok said.
Addressing Concerns of Musicians
Despite the positive outlook, many musicians express fears that AI could replicate voices and diminish opportunities in an already competitive industry. Kwok recognizes these concerns but encourages a broader perspective. He argues that AI is part of a technological evolution, similar to past innovations like the phonograph, which initially sparked fears about the future of live performances.
The Future of Music Creation
Kwok believes the definition of a music creator is changing, likening it to how smartphones transformed photography. As technology continues to evolve, he envisions a future where everyone can explore their musical talents using tools like BandLab.
In a world increasingly influenced by AI, Kwok encourages musicians to view these advancements as opportunities for enhancement rather than threats to their artistry.